“Little Black Book,” created by FCBi Chicago for Heller Financial, received the best-in-show Past Presidents’ Award from the Chicago Association of Direct Marketing (CADM) at the 2002 Tempo Awards tonight.
FCBi’s program took first place for creative achievement and second place for marketing results in the business direct marketing ($500/M or more) category, and tied for first place in the loyalty/frequency marketing category.
Including 12 ties, 114 awards in 17 categories were presented to Chicago and Midwest-based DM agencies on March 21 at the Chicago Theater. Stanton Lewin, Tempo chairman and managing director-principal of LKH&S, noted that in many of the over 200 entries received, the distinction between general advertising and direct marketing often blurred. “Brand was big. Not that they ignored response, but a lot of companies put brand in the center.”
The second annual Jay Gondelman Award, chosen by CADM’s e-commerce special interest group, went to the Townsend Agency for “The Snowman,” an e-mail advertising series done for IBM. The series took third place for marketing results in the competition’s e-mail advertising category.
Lewin will present a session analyzing this year’s Tempo winners during CADM DM Days & Expo, April 23-24 at Navy Pier in Chicago. A list of first-place winners follows.
Most of the awards are broken down into creative and marketing categories. For a complete rundown, visit www.cadm.org.
*Direct Response Campaigns
Creative
Consumer
“It’s How You Get Somewhere on Wall Street”
Ameritrade
OgilvyOne Chicago
B-to-B
“Hammer,” “Telescope” and “Salmon”
Heller Financial Inc.
FCBi
Marketing
Consumer
“It’s How You Get Somewhere on Wall Street”
Ameritrade
OgilvyOne Chicago
B-to-B
“ABA Connection Monthly CLE”
The American Bar Association
Brann Chicago
*Integrated Marketing Campaigns
Creative & Marketing
“Fun for the Taking”
FreeSamples.com
FCBi
*Consumer Direct Mail (less than $400/M)
Creative
“The Reason to Change Your Refrigerator Water Filter is Clear” (tie)
Sears
MAB Advertising Inc.
“Welcome Home Kit” (tie)
ComEd
LKH&S
Marketing
“ABA Law Student Acquisition–Fish Package” (tie)
The American Bar Association
Brann Chicago
“The Reason to Change Your Refrigerator Water Filter Is Clear” (tie)
Sears
MAB Advertising Inc.
*Consumer Direct Mail ($400/M or more)
Creative & Marketing
“Turning Point”
John Deere
FCBi
*Dimensional Mailings
Creative
“A Different Point of View”
LKH&S
Marketing
“Some Things Have a Way of Getting Lost”
PRG Inc. (Profit Recovery Group)
FCBi
*Consumer Space Advertising
Creative
“Wondering/Excited/Frustrated” (tie)
Hardware.com
Leo Burnett U.S.A.
“How to Find a Man
Network
