Think Partnership Inc. will acquire Litmus Media Inc., an online marketing services company, for $6.5 million.
Litmus will become a wholly owned subsidiary of Think. “The company will now possess the means for an online advertiser to distribute paid search listings in a click fraud free environment,” said Tobias Teeter, Litmus president in a statement. “Meanwhile, our suite of behavioral marketing services leverages and extends the merchant’s existing affiliate marketing activities to onsite behavior response.”
The acquisition is expected to close March 20.
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