They’re not as Stupid as You Think: Study

Posted on by Chief Marketer Staff

The typical consumer is a heck of a lot smarter about e-mail than most marketers and Internet service providers think, according to a study due out from the E-mail Sender and Provider Coalition today.

Moreover, the average e-mail user would embrace more sophisticated tools for managing their inbox, according to the ESPC

For example, 90% of the 2,252 respondents to the survey said they

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