The Direct Marketing Association’s 2002 fall conference in San Francisco was hardly as upbeat as the one held there in 1998. But the mood was better than it was in Chicago last year, despite signs of a third quarter slump.
The event opened with some candid talk from DMA president H. Robert Wientzen about the association’s finances. The DMA suffered a year-end loss of $2.5 million, including
NetworkThe Direct Marketing Association’s 2002 fall conference in San Francisco was hardly as upbeat as the one held there in 1998. But the mood was better than it was in Chicago last year, despite signs of a third quarter slump.
The event opened with some candid talk from DMA president H. Robert Wientzen about the association’s finances. The DMA suffered a year-end loss of $2.5 million, including
