The Week in Review
How to Structure an AdWords Account
This practical, detailed guide helps shed some light on how the initial layout for your Google AdWords account should be. From networks, to delivery method, to ad groups, to keywords, this post goes a long way to ensuring that marketers get the basics nailed down right from the get-go. (Search Engine Watch)
16 Link-Building Tools for In-House SEOs
According to seven in-house SEOs, this list contains 16 important link-building tools. Among them are Open Site Explorer, SEO for Firefox and Juicy Link Finder. (Search Engine Journal)
One-Third of U.S. Consumers Will Use Tablets by 2015
According to Forrester Research, a third of U.S. consumers will be using tablet computers by 2015. While 10.3 million tablet PCs were sold in 2010, this number will climb to 24.1 million in 2011. (ReadWriteWeb)
Firefox Overtakes IE in Europe
Firefox has officially leapfrogged Internet Explorer in Europe, according to StatCounter. Nevertheless, IE still holds a dominant lead in North America, and the surging threat of Google Chrome looms. (NYTimes.com, GigaOM)
10 Digital Predictions for 2011
Here’s a list of 10 predictions for the digital realm in 2011. Included are expectations that quality becomes the new quantity, agency consolidation, and the importance of location. (Econsultancy)
Google SEO Factors for 2011
In 2010, we encountered Google Instant, Google Caffeine and the Bing-Yahoo merger, among other things. Though Bing-Yahoo is nothing to scoff at, Google remains the head of the class and the one to pay most attention to in the new year. Links to your site, click-through rate in search queries, image mapping, in-page analytics and organic listings meet local listings are some of the factors to bear in mind in 2011. (Search Engine Watch)
Online Ad Spending About to Break Records
eMarketer projects that online ad spending in the U.S. will reach $7.25 billion in the fourth quarter of 2010, which would be a new record. The company also forecasts that online ad spending will maintain double-digit growth through 2014. (eMarketer)
5 SEO Tactics to Explore in 2011
HTML5, A/B testing, microformats, guest posting and CRO are five emerging areas that you should know about heading into the new year. (SEOmoz)
Google Readying Digital Newsstand
Google is clashing its horns against Apple’s more loudly than ever as it prepares to garner support for a Google-operated digital newsstand for its Android users. The move would be a direct jab at Apple, which has a strong grip on magazine and newspaper content by way of its iTunes store. (WSJ.com)
Facebook at $50 Billion
A recent investment in Facebook led by Goldman Sachs values the social network at $50 billion. This virtually guarantees that Facebook is headed to the public markets, which will only increase the pressure for the company to live up to its lofty valuation. But is a Facebook IPO something to be desired? (GigaOM, Seeking Alpha)
