The Travel Company, Delray Beach, FL, has acquired Lifestyle Vacation Incentives Inc. and All Seasons Smart Traveler Inc. for $15.5 million. The money will be paid in cash and shares of common stock.
LVI, which markets through the Web at http://www.cruises.com, was founded in 1989 and operates in the travel incentive and promotion industry. Its proprietary travel programs provide structured discounts to consumers for various forms of leisure travel, including airline tickets, cruise vacations, rental cars, hotel rooms, and vacation packages.