The New Reward: Prepaid Cards; It’s Showtime
Seeking to avoid the ire heaved at corporate overindulgence, companies are rewarding high-performing employees (and customers) with prepaid incentive cards instead of luxury goods and travel. In a sign of the times, those cards are often being used to purchase everyday essentials. What categories were up and which were down? Here’s a peek at where people were using their Visa prepaid incentive cards across North America, according to an analysis by Scotiabank and Berkeley Payment Solutions:
Fast food restaurants (+107%)
Home furnishing and equipment stores (-44%)
Household essentials at discount stores (+37%)
Drug stores and pharmacies (+26%)
Grocery stores (+20%)
Department stores (-35%)
Family clothing stores (+79%)
Men’s and women’s clothing stores (+37%)
Women’s ready-to-wear stores (+33%)
IT’S SHOWTIME!
THE TOP 5 ways companies/marketers are using movie ticket giveaways
- Gift with purchase
- Secondary prizing
- Customer relationship management
- Employee recognition
- Trade show incentive/lead generation
Source: Fandango
