Top reads include Q&As with executives from Home Depot, Balsam Brands and Nalgene.
Multichannel Marketer launched in Q2 2024 and we’ve been fortunate to have grown a loyal reader base over the past few months. Thank you all for taking the time to get to know us.
Below are the most-read stories since our launch. If you haven’t had the chance to read these popular articles, take a moment to see what you missed as we wrap up 2024 and look ahead to the new year.
- Q&A with Home Depot’s retail media VP: Time to unify and scale
Melanie Babcock, Home Depot’s vice president of Orange Apron Media and monetization, discusses the brand’s new self-service retail ad platform Orange Access. - Inside Nalgene’s marketing strategy to stay relevant in the crowded water bottle market
Water bottle brand Nalgene may not have the largest marketing budget, but the brand is still growing by relying on its longstanding heritage and scrappy marketing techniques. In this Q&A, Nalgene’s director of marketing Eric Hansen sits down with Multichannel Marketer to talk about its marketing budget, remnant advertising, Amazon ad success and stainless steel competitor Stanley’s impact on the water bottle market. - Can retailers besides Amazon have a paid membership program?
True Classic’s $12 a year membership drives significant repeat purchases, said its VP of customer experience. The brand also boosted its CSAT score with a delivery date integration. - How Unilever-owned Liquid I.V. approaches retail media ad spend
Liquid I.V. is pouring ad dollars into online retail platforms to protect its top spot in search results and fend off competitors. - Rent the Runway CEO Jennifer Hyman celebrates 15 years of Rent the Runway with return to founder mentality
At Shoptalk Fall, the co-founder discusses operating at the pace of a startup, Rent the Runway’s new subscription tier and how the fashion industry has changed over the past 15 years. - Ace’s new store format to boost sales 11% and profit 5%
Ace Hardware gives Multichannel Marketer an in-depth look into its new experiential store format dubbed Elevate Ace. The stores showcase Ace’s anchor brands that drive incremental growth for the hardware cooperative. - Adjust, pivot and tweak: How digital marketers survive
Harrison Gross, CEO of smart eyewear brand Lucyd Eyewear, discusses the marketing and customer experience tactics the brand employs to stay relevant and growing in 2024. - Q&A with Balsam Brands CTO: Give the data team better tools
Balsam Brands CTO France Roy sits down with Multichannel Marketer to discuss how BalsamHill.com will better use its data to identify high-value customer segments and drive higher conversion rates. - Lowe’s CMO chats loyalty and value perception at Shoptalk
Marketers can drive incremental revenue by fixing what is already in place and ‘pick up the fruit on the ground,’ said Lowe’s CMO Jennifer Wilson. - Ulta grows its loyalty program 5%
Cosmetics brand Ulta reported that it had more than 44 million active customers in its loyalty program Ulta Beauty Rewards in its fiscal second quarter ended Aug. 3.
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