The AOL Meltdown
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by Chief Marketer Staff
WHEN AN AOL executive asks bulk e-mailers to stop sending e-mail, should they comply? Maybe, but not immediately, judging by the actions of some marketers during a recent e-mail meltdown at the Web portal.
Millions of people trying to send e-mail to and from AOL addresses experienced trouble June 1 starting at around 11 a.m. EDT. The service was back up that afternoon at about 4 p.m., said a spokesman for the Dulles, VA-based Time Warner subsidiary.
The incident sent e-mail service provider executives into a gut-wrenching scramble as they tried to figure out what was happening
