The 4 Biggest Challenges to the Traditional Sales Funnel
The sales funnel has been a bastion for marketers and sales teams, but the truth is that the traditional sales funnel hasn’t been relevant for a number of years now. It’s useful because it’s a universally understood visual tool but buying patters have changed so much that it’s time to move on.
For one thing, buyers no longer follow a linear path. People are erratic
