Telephone Screening Helps Motorola Identify B2B Leads

Outsourcing the time consuming task of screening prospects by phone has helped Motorola’s Passive Optical LAN (POL) division generate potential leads for its reseller network.

The target audience for the POL fiber optic network systems is anyone who needs IT infrastructure for a new building or renovation. The price point makes it a financial fit for installations at workplaces employing 150 people or more