Business to business marketers rated telemarketing as the most important source for B-to-B lead generation, according to a new survey.
Just over 27% of subscribers to the e-mail version of Sales Lead report named it the most important channel, compared with just under 27% who cited e-mail. Direct mail was named by 22%, followed by search engine optimization (12%); print direct response advertising (5%); and pay-per-click advertising (4%). Bringing up the rear were online advertising other than the marketer
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