While telemarketing salaries no longer hit the lofty double-digit increases of even a few years ago, across the board wages rose at a higher pace than last year, according to a survey from TeleManagement Search, a New York executive search firm.
Inbound telemarketing directors in the consumer arena saw their base compensation jump 4.1%, from $82,700 in 1998 to $86,100 in 1999, while business to business telemarketing director salaries rose 4.6%, from $76,200 in 1998 to $79,700 in 1999.
A telemarketing director’s duties include measuring and controlling allowable costs per order; implementing call center policies, hiring and training staff and designing monitoring programs.
B-to-B telemarketing salaries tend to be slightly higher due to the more technical nature and the greater ticket value of the products and services sold to businesses.
Outbound B-to-B telemarketing directors earned an average of $84,300 with low and high reported salaries of $72,800 and $90,200. Average base compensation rose 2.7% from last year’s level of $82,100. Consumer directors typically earned about $80,200, up 7.2% from last year’s average of $74,800, with a low salary of $68,500 and high of $88,900 reported.
Outbound directors determine target markets and develop sales and pricing strategies; design and implement marketing plans; develop quality and efficiency programs and analyze sales statistics.
Call center vice presidents made an average of $106,700 in 1999, up 5.3% from $101,300 in 1998. The lowest reported salary was $92,600 and the highest $124,800. Regional directors saw their pay increase by 2%, from $80,800 to $82,400, with salaries ranging from $71,800 to $93,100. Call center managers made between $50,700 and $66,400; average base compensation jumped 4.9%, from 55,600 to $58,300. These categories were not broken out by consumer and B-to-B.
The survey bases analysis of 22 job descriptions and salary ranges on interviews with employers, employees and firms requesting candidates.
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