TechTarget and ITmedia have teamed up to launch TechTarget Web sites and magazines in Japan.
The sites will provide original news and features, expert advice, and highly targeted e-newsletters to Japanese IT professionals and executives, according to TechTarget.
Later on, ITmedia editorial staff will reportedly enhance each site with local content about Japanese information technology professionals, vendors and their products.
In addition, TechTarget has launched a reciprocal sales agreement with ITmedia, enabling each company to sell advertising on the other’s media properties.
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