Tech Stack

As we move forward, the interplay of AI, CTV, and data collaboration will continue to define many aspects of our future. Embracing these changes is paramount to gaining a competitive edge and unlocking new pathways for consumer engagement and connection. The key lies in adapting to these advancements while remaining vigilant about the ethical implications of technology. By prioritizing diversity and inclusivity within AI development, we can ensure that the tools we create serve a wider audience and reflect the rich tapestry of society.

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and that code is now Prebid.org, a standalone industry standards body producing widely adopted open-source tech. The story of how Prebid.org came to be – […]

Harrison Gross, CEO of smart eyewear brand Lucyd Eyewear, discusses the marketing and customer experience tactics the brand employs to stay relevant and growing in 2024. Facebook ads are roughly half as effective today than they were five years ago, said Lucyd Eyewear CEO Harrison Gross.   Most retail marketers know this and point to Apple’s […]

With AI, everyone’s talking about efficiency, scale, and optimization. But at BlackWeek’s “Diverse Data Matters – DE&AI” session, the conversation took a turn — toward the very real blind spots lurking in AI’s algorithms. 

As third-party cookies disappear from the digital advertising scene, publishers are waking up to a harsh reality: it’s time to rethink how they do business. For years, the industry has buzzed about data transformation, revenue diversification, and the importance of privacy regulations. But one key element is often overlooked — how to build a solid identity strategy that can reliably function within both the company and with external partners.

As online privacy regulations tighten, brands must adapt quickly to maintain consumer trust and stay compliant. Charles Simon, VP of Privacy Advertising Standards at RTB House explores how new laws and Google’s Privacy Sandbox are reshaping data strategies and the future of advertising.

Many performance marketers are questioning whether they can afford to spend on direct-response campaigns to grow or maintain revenue. But for smart performance marketers, it’s not a question of whether to spend or cut. It’s a question of allocation—and of revising the old marketing practice of separating branding and performance campaigns. To get real traction with a more integrated funnel approach, consider these seven steps.

In the past year, The Independent experienced a 120% increase in reader engagement and 50% increase in U.S. readership. What’s the secret? The Independent creates a trusted, curious audience at the right moment.

Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers. Harnessing these tools can make the creative process for marketers more efficient and, in many cases, improve their final product. Here are six uses of AI that can be applied in marketing today.

The Coalition for Innovative Media Measurement (CIMM) Summit 2024 delivered fresh perspectives on identity resolution, audience fragmentation, and the evolving TV ecosystem. Here’s what we learned and why it matters to the future of media measurement.