Tech Stack

The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.

ACIF (Ad Creative ID Framework) is the IAB Tech Lab’s universal identifier for video ads. It aims to solve frequency capping issues, improve performance tracking, and streamline ad operations across platforms. Here’s why it matters.

The Trump administration has moved swiftly to dismantle DEI initiatives across the federal government. Could these Executive Orders impact DEI-designated ad spend on Black-owned media and throughout the ad tech ecosystem?

Freedom Furniture opts for artificial intelligence to power its on-site search, product recommendations and merchandising to save time and improve the shopper’s journey.   Australian-based Freedom Furniture is on a digital transformation journey to reinvigorate its brand and cater to a younger generation, said Paula Mitchell, digital general manager at Freedom Furniture.  This includes:   […]

Despite the digitization of the customer experience, 78% of today’s shoppers still prefer seeing physical products in brick-and-mortar stores while researching things to buy.

Google’s AI Overviews and rival AI search tools are keeping users on their platforms, decimating referral traffic for publishers. As lawsuits mount, is there a way forward for the open web?

Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during its Q4 earnings call on Monday. The goal is to connect the identity Lockr gets from its publisher tech with Viant’s identity graph. The company reported fast growth in its TV-focused DSP business in Q4, earning […]

ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? In this sharp take, Abhijith Jayakumar, Group Director at GroupM and AI storyteller, challenges the industry’s obsession with ROAS and explores better alternatives for measuring true business impact.

Integral Ad Science broke a streak of punishing quarterly earnings reports for public ad tech companies when it announced better-than-expected Q4 results on Friday morning. The company’s total revenue of $153 million in Q4 was up 14% year over year. IAS earned $530 million in 2024 at a 12% growth rate. IAS shares jumped by […]

Jeffrey L. Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth.