Tech Stack
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Inside the Buy Side
Mastering the Holiday Marketing Frenzy: Strategies for Success
It’s almost the most wonderful time of the year, and marketing strategies are heating up as paid media campaigns begin to feel the pinch of rising bid costs. This time is the opportune moment for brands to assess the performance of their existing campaigns and identify areas for improvement and optimization.
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Decoder
What Is the IAB’s Podcasting Buyer-Seller Checklist?
The idea to create the checklist first came up in an IAB Audio Committee meeting during which Brittany Clevenger, Senior Director of Audio Partnerships at top podcast advertiser BetterHelp, made a simple but powerful point about the need for information sharing within the podcast industry that became the checklist’s guiding principle.
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MarTech
Five Martech Trends to Watch in 2023
Five trends in the martech space that marketers should keep up with this year.
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MarTech
Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences
Five ways a martech platform investment can facilitate your brand’s digital transformation.
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MarTech
Three Ways Brands Can Optimize Ecommerce Experiences
Three ways businesses can enhance customers’ online experiences.
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Demand Gen
Email Marketers Want Automation Capabilities from ESPs: Survey
Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.
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Data & Analytics
How Big Data Is Transforming Marketing into a Revenue Hub
Marketers have always known intuitively that their work was contributing to sales and now, big data is helping them prove marketing isn’t just a cost center.
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Data & Analytics
Modern Marketing Health Check: How Does Your Company Stack Up?
Marketers are increasingly expected to take on non-traditional activities, and drive strategy—all to expedite change. While this may feel at times like “sailing against the wind” there is little doubt that a significant transformation is taking place.
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MarTech
5 Ways to Maintain Brand Integrity with Distributed Marketing
A distributed marketing model can lead to a fractured a marketing operations environment where it is difficult for corporate to maintain control of messaging.
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Acquisition
Cross-Channel Marketing: Is There a Quick Fix?
Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.