Tech Stack

Amazon.com launched a generative AI chatbot to its app just in time for its annual Prime Day sales event.   The chatbot, called Rufus, is in the bottom right corner of the app, marked with an orange, teal and star icon. On a product page, a shopper can tap on the icon and ask the […]

HUMAN’s Satori Threat Intelligence Team began noticing that apps that don’t offer advertising were generating an abundance of IVT traffic. Concerned, they began studying the traffic source and, in the process, discovered a massive mobile malvertising scheme that used highly sophisticated tactics.

A Teads’ study surveyed 555 publishers across 58 countries, revealing an urgent need for the industry to adapt quickly. At Cannes, we met with Natalie Bastian, CMO of Teads, and were pleasantly surprised to be joined by Simon Klein, Global Head of Publishing. Onboard a yacht with a crisp blue aesthetic; we chatted about a future without cookies; the challenges publishers face, and Teads’ current initiatives to support them. 

TripleLift is going to have to start catering lunch for the CEO’s office. That’s because Dave Clark, who’s led the company for the past two years, is stepping down, effective immediately, and is being replaced by a coterie of TripleLifters. Eric Roza, a board member and managing director at Vista Equity – the private equity business […]

No matter where you stand on the political spectrum, it’s hard not to watch the Supreme Court since it established its conservative majority. Now, the dominoes just keep on falling. With the 1984 Chevron Deference precedent overturning, power has shifted away from the executive branch to the judiciary, potentially transforming federal government operations. Consequently, the court’s conservative majority has made many regulations vulnerable to legal challenges.

AI is revolutionizing commerce advertising with a 32% revenue increase, according to recent data from mrge’s State of Commerce Advertising Report. We spoke with Felix Witte, General Manager and SVP Publishers & Advertisers to dive into the details.

Toy company Toys R Us debuted a brand video almost completely created with generative artificial intelligence.   The one-minute video portrays a boy in the 1930s dreaming of a toy store with a female voice telling the origin story of Toys R Us. The boy depicts Toys R Us founder Charles Lazarus and how he came […]

Explore Apple’s AdAttributionKit, the innovative framework transforming ad attribution for app publishers. Learn about its features, how it compares to SKAdNetwork, and its impact on ad performance and privacy compliance in mobile monetization.

As much as we hate to admit, misinformation is a plague online. Any social media blogger or user can post a screenshot or salacious news without a fact check, and audiences will run with it. Now, with AI deep fakes becoming even more convincing, this problem is bound to get worse. 

Algorithms shape our world in ways we never imagined, influencing everything from the news we consume to our political beliefs. In this article, Søren H. Dinesen,  Co-founder and CEO of Digiseg explores critical trends in digital media through a curated list of must-read books, exploring the intricate relationship between algorithms, media, and privacy.