Tech Stack

Step inside, if you dare. It’s Halloween, and publishers are coming face to face with their deepest fears, from AI apparitions to shadowy supply chains to invalid traffic lurking in plain sight.

For years, publishers have done what they had to do to survive — navigating opaque supply chains, blunt safety tools, and automation that trades transparency for control. Now, with AdCP and MCP, new standards promise a shift from endurance to empowerment. But survival instincts die hard — can the industry learn to thrive?

These four big forces are redefining what successful inbound marketing will look like in 2026.

In its report “Rewiring Martech: From Cost Engine to Growth Center,” McKinsey diagnoses the causes of organizations’ lack of insight into the value of their marketing tech and prescribes a cure that includes thoughtful application of AI.

Tata Consultancy Services’ Terry Guyton-Bradley joins AdMonsters at Sell-Side Summit Nashville to unpack how brands are building retail media networks, leveraging first-party data, and using AI to reshape audience targeting in 2025.

A DSP, an SSP, an agency and a publisher walk into a room. Believe it or not, that isn’t the lead-in to a bad joke. It’s the model used by Medialive, a new AI startup that brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) space. Joe Prusz, former CRO […]

We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.

Local TV struggles with scale. The impact was powerful but difficult to deliver with the precision and efficiency modern marketers demand.

The 2025 DPAA Global Video Everywhere Summit on Oct. 14 gathered approximately 1,000 marketing, media, agency, brand and ad tech executives to discuss digitization and innovation within the digital out of home space. Following are five takeaways for marketers on the topics of AI, building and maintaining brand trust, and establishing human connections through experiences.

Search.com has introduced a publisher-first AI search and chat tool that promises something radical in today’s ecosystem: compensation and consent.