Tech Stack

AI is revolutionizing programmatic advertising, and DSPs are evolving from simple media buyers to strategic partners. With ViantAI, marketers gain AI-driven insights, real-time agility, and end-to-end measurement tools, enabling smarter, faster, and more impactful campaigns.

In this insightful follow-up to her talk at AdMonsters PubForum Scottsdale, Hélène Parker, CEO of Hélène Parker Consulting, unpacks common misconceptions about curated deals. Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success.

The DOJ filed an antitrust lawsuit against Google’s ad tech stack in early 2023, and both sides made their closing arguments yesterday afternoon. Prosecutors from the DOJ and lawyers for Big G summarized their arguments from the heated 14-day trial to convince the U.S. District Judge Leonie M. Brinkema to either break up Google’s alleged ad tech monopoly or respect them as a big player in a competitive advertising Game of Thrones. 

With the buy and sell sides constantly vying for the upper hand on data strategies, it can be hard to find common ground. In a heated debate at AdMonsters PubForum Scottsdale, representatives from each camp took the gloves off, trading blows over transparency, identity, and creative optimization. 

Nordstrom unveiled a refreshed shopping app this month with more editorial content aided by generative artificial intelligence, better search results, better personalization and a more prominent focus on its loyalty program.   The department store’s app has a new look and feel that aims to be more vibrant, provide better inspiration and make online shopping feel […]

Imagine a world where traditional search traffic is no longer your main tool. As search engine algorithms evolve and user behaviors shift, it’s not a distant possibility, it’s precisely the reality we face. The new focus for users is concise immediate answers over exploratory browsing (which can be time-consuming). Welcome to the era of search decline, where adaptation is no longer optional but a key to survival. 

Forget cookieless. Now it’s time for ID-less solutions. No doubt you’ve heard someone drop that buzzword in a conversation recently. But what is an ID-less solution, exactly? As with many ad tech terms, the lack of a standard definition for ID-less solutions has created general confusion, said Shailley Singh, executive VP of product and chief […]

Bad actors aren’t as sinister as bigotry, but they played a part in the hateful texts sent to marginalized groups after the presidential elections. Data brokers often compile information by harvesting web browsing habits, social media profiles, and commercial activity, merging it with demographic and contact information and bad actors take advantage of it.

If they manage the next year well, publishers could emerge with more control over their business, stronger relationships with readers, and better deals with advertisers. Success lies in their ability to create hedged gardens, not the logged-in, ubiquitous worlds of Amazon, Google, or Meta, but differentiated by unique content, audiences, and products.

Data clean rooms (DCRs) are hyped as a privacy-safe alternative to audience targeting, but the FTC isn’t buying it. In a blog post, the FTC says that DCRs “are not rooms, do not clean data, and have complicated implications for user privacy, despite their squeaky-clean name.”