Tech Stack

As AI reshapes advertising, safety, and ethics take center stage. Will AI-driven decisions empower advertisers, or will big media control the rules? Rob Rasko, CEO, The 614 Group and President, The Brand Safety Series, explores the evolving debate on AI safety, brand suitability, and the future of ad adjacency in 2025.

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers. Specifically, fraudsters are duping ad buyers who log into Google Ads after running a Google search. The scammers serve fraudulent sponsored search links to these ad executives, and then hack into their accounts and use their funds […]

As we delve into the key takeaways from CES 2025, it’s evident that ad tech is going through a significant transformation, but the industry is no stranger to change. We spoke with industry experts who attended CES, and here’s what they had to say. 

Eight or so years ago, when Brent Jarvis joined US Wellness Meats, a beef company that operates the Grassland Beef direct-to-consumer business, the brand made a commitment to expand its reach by advertising in new channels. But it remained a small team of three without the requisite resources to produce creative and crunch data to […]

Ad tech is on the cusp of a major shift. With identity-based tracking under increasing scrutiny and consumers demanding more privacy, the industry is primed for fresh ideas—and Kerel Cooper is leading the charge. As GumGum’s newly minted CMO, he unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025.

AI is transforming how business gets done — and in 2025, those changes will only accelerate. We’ve pulled together nine key predictions about where AI is headed, from new regulations to practical applications affecting your day-to-day work.

Consumers use generative AI for product searching, don’t want to pay more for sustainable products, and are switching to private-label brands to save money, plus more consumer shopping trends from a new Capgemini survey.   At 24%, nearly a quarter of consumers have used generative AI in shopping, according to a new report, “What matters […]

Jen Hartmann, Global Director, Strategic Public Relations and Enterprise Social Media at John Deere, discusses the evolution of the company presence at CES.

Milo Speranzo, North America Chief Marketing Officer at Lenovo, dishes on how the brand’s presence at the event has evolved over the years, enhanced sponsorship opportunities at F1, the rise of IT influencers and the marketing shifts that entails, and predictions for the marketing industry in 2025.

First-party data allows advertisers to understand their audience’s needs and preferences without infringing on user privacy. Opinary partnered with Daily Mail Group (DMG) Ireland by adding embedded user polls in DMG Ireland’s articles. This allowed the company to collect users’ first-party data, increase engagement, and generate higher revenue.