Tech Stack

More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow.

Wayfair’s new Pinterest-like tool allows shoppers to browse, save and shop endless home images, plus create their own rooms. Home furnishings giant Wayfair recently debuted a generative artificial intelligence-powered image inspiration tool called Muse.  The Pinterest-like tool allows shoppers to scroll through endless images of home interiors, save images to a collection and shop similar products […]

While RTBDAY ’25 may have been a buy-side event, there were many takeaways for the sell-side. And if there was one theme weaving through the day that might have been subtle, it was that no one is winning alone anymore. The event highlighted the power of partnerships in navigating AI, measurement, ecommerce, and privacy shifts. Here are seven takeaways publishers need to know now.

Brand manufacturer Leatherman upgraded its legacy product information management system to Akeneo. The faster PIM system results in fewer on-site errors.   Learn from the Leatherman brand: if your systems are outdated, your content will be too.   Leatherman had a legacy product information management system, said Carl Ogden, software development manager at Leatherman Tool Group, […]

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. Together, these two products allow marketers to use their own first-party and offline data to measure their campaigns over a longer lookback window.

Many publishers are in a period of acute financial vulnerability, making them ripe for exploitation. Unscrupulous ad tech companies have leveraged these hardships to lock publishers into restrictive 10, 15, or even 20-year contracts.

Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business.

SSP curation is being touted as the next big solution for publishers and advertisers—but is it just the old ad network model in a shiny new wrapper? As curated deals bundle premium inventory with lower-tier content, publishers risk losing control while advertisers demand more transparency. Here’s what’s at stake.

The Paper Store lost margin from shoppers doubling up on promotions. Its new point-of-sale system reduces promotion confusion, makes its operational team more efficient and keeps shoppers moving through checkout.   Promotions are an effective tool many marketers use to attract consumers to the brand and then on to buy.   The Paper Store has […]

As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. Here are key insights into how B2B brands can optimize their content to appear in AI-generated results.