Tech Stack

The DOJ is taking on one of the most powerful players in digital advertising. In its high-profile antitrust case against Google, the DOJ argues that the tech giant used its dominance across the ad tech stack to suppress competition.

Long before the AI hype kicked off in earnest, Eric Schwartz was already working with machine learning tools to develop optimized ad tech products.

Maybe AI isn’t taking over ad ops. Maybe it’s elevating it. From prompt engineering to creative alignment and data stewardship, ops teams are moving from the weeds to the frontlines of strategy. Here’s what it takes to keep up.

Brands are being constantly barraged with the message that agentic AI is the future of advertising. But marketers are struggling with the question of how much power to put in the hands of a machine. Making Science believes it’s hit the sweet spot. The digital marketing consulting firm recently launched a tool called Creative Hub […]

At Supernova PRIDE, industry leaders turned the Cannes conversation on its head. From travel media to fandom to AI ethics, here are eight takeaways that prove inclusive innovation is good for culture—and business. 

Editor’s Note: Home improvement retail chain Lowe’s is pushing a large agenda forward. The retailer kicked off its “We’re Here to Help” campaign platform last month, promoting the retailer’s commitment to community revitalization; it plans to launch a marketplace to expand its assortment; plus, it debuted a creator network to improve its influencer measurement. Jennifer Wilson, senior vice […]

Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and vendors alike are heavily invested in streaming television’s potential as a lower-funnel, performance-driving channel.

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management consultancy Avasant.

As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything from cross-functional alignment to client relationships.

Alliant is making good on its plans to build a modern, data-driven marketing platform through M&A. The audience platform announced Monday that it’s acquiring data insights and analytics company AnalyticsIQ. Alliant declined to disclose the deal price. The acquisition was funded by Alliant’s parent company, Inverness Graham, a private equity firm that specializes in buyouts. […]