Tech Stack

Milo Speranzo, North America Chief Marketing Officer at Lenovo, dishes on how the brand’s presence at the event has evolved over the years, enhanced sponsorship opportunities at F1, the rise of IT influencers and the marketing shifts that entails, and predictions for the marketing industry in 2025.

First-party data allows advertisers to understand their audience’s needs and preferences without infringing on user privacy. Opinary partnered with Daily Mail Group (DMG) Ireland by adding embedded user polls in DMG Ireland’s articles. This allowed the company to collect users’ first-party data, increase engagement, and generate higher revenue. 

AI companies have been training their models using publishers’ content without asking or paying for it, making publishers angry enough to sue. A new partnership between HUMAN Security and TollBit might help fix this problem.

At C Space at CES, six brand-side CMOs shared insights on AI, content creation, brand building and more during the first official day of the show.

The next phase of consumer interaction with AI technology will move far beyond chatbots, according to a panel of AI experts speaking at CES on Monday ahead of its official kickoff on Jan. 7. AI agents will dominate brand engagements, customer service interactions and avatar-led gaming experiences.

Publishers are navigating a pivotal year in 2025, where the demands for diversified revenue streams collide with the unwavering commitment to editorial excellence. The industry is rapidly evolving, and publishers are rethinking their strategies to stay competitive. Five transformative trends are set to shape the future of media: innovative content packaging, strategic AI integration, dynamic paywalls, multi-platform optimization, and the rise of commerce media. Not only do these shifts redefine how publishers operate but they will also unlock new opportunities to capture value and deepen audience engagement.

The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This week, Experian launched its own marketplace for third-party data vendors at the Consumer Electronics Show in Las Vegas. But the idea first began to germinate last June with the release of Experian Third-Party Onboarding, a data […]

Melanie Huet, president of brand management and Innovation at Newell Brands shares three ways the company is using generative artificial intelligence in its marketing efforts including for an insights analysis tool, consumer personas for market research and for innovation speed. The ROI and employee adoption from its efforts are real. Newell Brands is the global […]

Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024? We’re talking curated deals, cookieless targeting, and AI-powered strategies. Our publisher speakers packed these sessions with game-changing insights.

Picture your Slack channels lighting up faster than a Kendrick Lamar Drake diss-track drop—and each ping is yet another question about privacy regs, ad blocking, or floor pricing. Sound familiar? We’ve got your cure. Welcome to our annual roundup of 2024’s must-read AdMonsters Decoders—a.k.a. your one-stop shop for “What Is,” “How To,” and “Deep Dive” explainers in ad tech.