Tech Stack

As TikTok still faces an uncertain future, publishers, advertisers, and creators brace for the ripple effects of a potential ban, exploring new platforms and strategies to maintain engagement. As a brand, the social media platform TikTok has only existed for about seven or eight years. But the past few weeks have been the roller coaster […]

Even in regions where data privacy is not yet extensively regulated, marketers who instead build their systems to serve both the consumer and the company will earn the goodwill of their customers while preparing their business for regulations yet to come. Here are four actionable steps marketers can take to do just that.

With Donald Trump now in office as the 47th U.S. president, significant shifts in consumer data privacy and AI regulation are expected. Jessica B. Lee, Chief Privacy & Security Partner at Loeb & Loeb, explores what businesses should anticipate from the FTC under Andrew Ferguson, the likelihood of a federal privacy law, and how AI regulation may evolve at the state and federal levels.

SharkNinja is working to level-up its customer experience with the Salesforce’s AI agent force, the brand recently announced.   SharkNinja is a manufacturer of household products including vacuums, blenders, hair dryers and other appliances. The brand selected Salesforce to replatform its ecommerce sites, deploy its AI customer service agents and enhance its personalization efforts, said chief […]

A new AI tool from Jellyfish gathers and analyzes information from LLM queries to assess sentiment, brand perception and more.

Marketing takeaways from NRF ’25 include an emphasis on AI investment, experiential in-store, the revenue potential of retail media networks and the challenges of appealing to younger shoppers.

If the TikTok ban proceeds, the ripple effects will be profound, forcing advertisers to reallocate budgets to platforms like YouTube and Meta. As the industry braces for the next chapter in the TikTok saga, questions remain about how brands and platforms will adapt to the new regulations. 

A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. That means brand must pivot, and in-store could be the right fix.

Google announced that the company will allow advertisers to target audiences using their IP addresses starting next month. Is it a step towards balancing privacy with advertising effectiveness? Or is it a slippery slope towards invasive tracking?

Nearly 40,0000 people attended The National Retail Federation’s annual conference NRF ’25 in New York City in January. The Big Show included 6,200 brands, 1,000 exhibitors, 450 speakers and 400 media/analysts.   I attended; I listened; I learned. Now I’m back with six key takeaways from the conference:   1. If you haven’t invested in A.I. yet, you […]