Ultimate Fighting Championship (UFC) global chief brand officer Garry Cook talks with CMO.com in a wide ranging interview that 
covers how digital is affecting the mixed martial arts organization, KPIs, marketing to Millennials and what the UFC marketing priorities are for 2016.
Cook also talks about how he ended up joining UFC in 2012 following his many years working for Nike, most recently as president of Michael Jordan’s brand, Air Nike. He shares some interesting insights into marketing an organization that holds more than 40 fights each year.
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