travel

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  Profiles & Campaigns

  Focus on SEO Boosts Traffic for SmarterTravel

  One year into a new SEO strategy, TripAdvisor’s SmarterTravel is
  seeing traffic increases of up to 70 percent for some brands.

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  Profiles & Campaigns

  Anime-Inspired Campaign Makes Oregon Seem Magical

  A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit.

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  Agencies

  West Elm: Come for the Shopping, Stay for the Night?

  In a move to extend its brand, furniture retailer West Elm is planning to open boutique hotels in five cities.

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  Agencies

  Marriott’s Next Destination? Snapchat

  Learn the plan behind Marriott’s new Global Content Studio.