Sweepstakes
-
Agencies
2012 March Madness Was Very Mobile: Study
Mobile devices did a lot more than warm a bench in this year’s NCAA tournament. A new study finds that 79% of U.S. fans used mobile to get some kind of roundball content– rising to 91% reach among 18 to 24 year olds.
-
Agencies
Pampers Facebook Community for Hispanic Moms Reaching 50,000 Likes
The Pampers Facebook page launched in April 2009 and now has more than 1 million likes. That
-
Agencies
Scotts Puts Values on Facebook Tasks to Encourage Participation
Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.
-
Agencies
Bennigan’s Scratch-to-Win Rewards Customers and Encourages Sharing
Bennigan’s, the chain of neighborhood pubs serving up Irish hospitality, is running a scratch-to-win promotion for a chance to win a “Pub in a Box.”
-
Agencies
How and Why to Use Sweepstakes on Facebook
Does it make sense for your brand to run a sweepstakes on Facebook? Here’s some sound advice.
-
Agencies
MMA Guidelines Create Order Out of a Tangle Of Mobile Ad Sizes
To standardize display ads on mobile devices and thus make them easier for brand and media managers to buy, the Mobile Marketing Association has arrived at six standard units for mobile phones and recommended specific ad sizes for use on tablet devices.
-
Agencies
VW Gets Strong Click Rates from Location-Based Super Bowl Campaign
For its third commercial appearance at the Super Bowl, VW wanted a way to make its ads stand out from the clutter of other car commercials. The company chose to partner with JiWire on free WiFi access around Indianapolis before, during and after the game, in return for watching its TV spot before login.
-
Agencies
Wienerschnitzel Corn Dog Sticks Carry a Surprise for Customers
Wienerschnitzel, claiming to be the world
-
Agencies
2012 Trends To Watch in Games and Sweeps
What to watch this year in games, contests, and sweepstakes.