Sweepstakes

• Agencies

  2012 PRO Award Finalist: Tris3ct for Kimberly-Clark

  2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Cottonelle Ultra Switch” promotion.

• Agencies

  2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for McDonald’s

  McDonald’s took their top-ranked french fry product and linked the question “You want fries with that?” to just about any good thing customers could imagine in life.

• Agencies

  2012 PRO Award Finalist: Marketing Drive & Possible Worldwide for The Dannon Company

  Dannon’s Danimals kids’ yogurt and smoothies brand stood up for playtime with a contest in which kids entered on-pack codes to win playground equipment for their schools.

• Agencies

  2012 PRO Award Winner: The Marketing Arm for GameStop

  2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Call of Duty Pre-Order Campaign” for Best Incentive Promotion.

• Agencies

  2012 PRO Award Finalist: The Marketing Arm for GameStop

  2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Gears of War 3 Pre-Order Campaign” for Best Incentive Promotion.

• Agencies

  2012 PRO Award Finalist: Wunderman3 for Hostess Brands

  2012 PRO Award Finalist: Wunderman3 for Hostess Brands and the “7 Wonders of the U.S.A. Teacher Tour” for Best Cause-based Marketing promotion.

• Agencies

  2012 PRO Award Finalist: Noise Digital for Tic Tac Canada

  A year long program for Tic Tac Canada around the concept “Fun Fresh Talent” helped the brand create a long-term social media strategy and increase brand awareness.

• Agencies

  2012 PRO Award Finalist: Prizelogic for Disney Cruise Line

  To position Disney as the only cruise operator that offers “magical experiences” on every voyage, Prizelogic created The Magical Cruise Adventure Sweepstakes, which allowed users to build their own cruise by adding upgrades to their potential grand prize in the form of activities and amenities that normally cost extra.

• Agencies

  2012 PRO Award Finalist: Alcone for LG MobileComm USA

  Cellular phone maker LG challenges the fastest thumbs in the nation every year in its annual LG U.S. National Texting Championship.

• Agencies

  2012 PRO Award Finalist: MSL New York for Procter & Gamble

  P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are “parking lot pros” at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.