Sonic Branding

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  Digital

  Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0

  Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.

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  Acquisition

  Mastercard Global CMO Raja Rajamannar Talks COVID-19 Response, Sonic Branding and Hybrid Experiences

  We spoke with Rajamannar about the brand’s marketing shifts, its sonic branding strategy and hybrid-digital events.