Social Media Marketing Archives - Page 8 of 10

Spanish Hotel Chain Recasts Itself as a Social Phenom

An expansive and long-tail social media strategy encompasses corporate
social actions, B2B initiatives, employees, loyalty members and hotel users.

Acquisition

Building a Paid Influencer Program Delivers Thousands of New Members for Fabletics

Jennine Matthias, Fabletic’s director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.

Acquisition

Barefoot and Mindy Kaling Deliver Laughs to Sell Wine-to-Go

Kaling introduces the wine through a series of short and funny videos showing how
hilariously difficult it would be to take three glasses of wine with her wherever she goes.

Agencies

Hickory Farms Recharges with a Spot-On Digital Marketing Strategy

After a 10-year drought of marketing investments, a powerful digital
marketing machine drove impressive eight percent year-over-year growth.

Acquisition

30 Instagram Stats Every Marketer Needs to Know

A new infographic lays out 30 stats, including those on demographics, usage and Instagram for business.

Acquisition

AXE and Cizzorz Ask Video Gamers to Bring it On!

AXE adds a contest to its roster of marketing initiatives to help teens
feel confident in who they are, quirks and all.

Acquisition

NAD Recommends Ad Claims from Influencer Platform Ahalogy be Discontinued

As interest in influencer marketing skyrockets, so too does the
competition for clients by influencer marketing platforms.

Acquisition

Acura Challenge Enlists ESPN Host and Sports Commentator

Acura is jumping into March Madness with an online challenge to
show off its “super handling” all-wheel drive technology.

Acquisition

Micro-, Nano-Influencers Elbow Celebs Out of the Spotlight

Marketers are turning to influencers with smaller audiences where brands can take a
more thoughtful and nuanced approached to connect with those audiences.

Acquisition

You Be the Stylist: Hilfiger’s Instagram Stories Say

Hilfiger is engaging Upfold’s 16 million users to join the fun
by overlaying imagery and copy to its Instagram Stories.