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TikTok Courts SMBs With Self-Serve Ad Platform and $100 Million in Credits

TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.

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Data Driven ROI

Why Performance Marketers Should Lean Into Brand Marketing

Marketers on Fire: Chinese Laundry CMO on Celebrity Fanbases and the Taylor Swift Effect

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Lowe’s CMO on New Loyalty Program and Driving Incrementality

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Nalgene’s Marketing Director on Achieving Growth in the Crowded Water Bottle Market

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