Short Cuts

• Short Cuts

  ClientLogic Specialists has promoted Stephen Barracato to senior client management manager in the list management division at the Weehawken, NJ list company.

• Email

  Short Cuts

  E-mail provides the greatest return on investment of any medium, especially when sent to customers, according to a new response rate survey from the DMA.

• Short Cuts

  Influent Inc., formerly Interactive Teleservices Corp, has launched its first offshore call center in Manila, Philippines. The center offers 225 full-service

• Short Cuts

  E-mail marketing company Mindshare Design has changed its name to Savicom. The change

• Short Cuts

  Advanced Plant Pharmaceuticals, Inc. (APPI), a health supplements marketer, has signed Ed McMahon as the spokesman for a series of infomercials for cholesterol-lowering

• Short Cuts

  WPP Group has acquired a 65% interest in MDM Mungenast Dialog Marketing, a direct marketing agency based in Stuttgart, Germany, MDM

• Short Cuts

  AmeriScript Inc., a national pharmacy network that provides prescription drug services to self-funded employers, has tapped Drugstore.com Inc., to provide

• Short Cuts

  Michael Shrader has joined King of Prussia, PA-based TeleSpectrum as president and CEO. He was previously senior vice president at Capital One, McLean,

• Short Cuts

  Williams-Sonoma Inc., the housewares cataloger, has tapped Quad Graphics to print its Williams-Sonoma, Chambers, Hold Everything and West Elm books. Patrick

• Short Cuts

  Scott Schroeder has been promoted to president and CEO of Cohorts. He was previously COO of the Denver consumer marketing firm. Toronto-based Thane Direct