Search
-
Digital
Snickers Runs PPC Ads to Target Misspellings by Hungry Searchers
(AdAge) Snickers found a creative way to target hungry searchers with a PPC ad campaign in the U.K. that used the top 500 search terms on Google and found the most common misspellings of those words, yielding a grand total of 25,381 words to bid on. The brand and its agency also ran “Snickers Foosball,” […]
-
Agencies
The Future of Smart Content for Marketing
GPS has come a long way since it was first introduced as American military technology in 1973.
-
Agencies
Drive Conversions by Making Interactions More Relevant
To be relevant, brands need to add dimensions of time and context to their customer interactions.
-
Agencies
Customer Experience is the Differentiator
The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.
-
Agencies
Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy
Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.
-
Agencies
Content Marketing Tips for Non-Publishers
Utilizing original content is better than pushing out free content or leveraging content from content farms. Here’s why.
-
Agencies
Advice for Marketing in the IT Industry
Today a great product also needs to be supplemented with a stellar multi-channel marketing plan, a dedicated sales team and industry expertise.
-
Digital
Your CTO May Hold the Keys to Digital Converged Media
When brands manage earned, owned and paid media in an integrated fashion, they unlock the true potential of converged media.
-
Agencies
Consumer Wariness for Sharing Data Grows: LoyaltyOne
Consumers are becoming more hesitant to share personal information with marketers
-
Agencies
In a Digital World, Centralize Data, Scale and Adapt
Marketers are failing to take integrated approaches to their digital marketing effort. Jon Schepke, president and founder of SIM Partners, discusses the need for database systems that provide holistic views of marketing.
