Search Archives - Page 8 of 142

New Mobile Website Helps Deb Shops Improve Search Experience

A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs.

Agencies

Are There Rewards for Taking Risks in Marketing?

A good CMO will be willing to take creative risks in marketing if they have the potential to enhance a brand’s image, generate positive publicity and increase profits.

Agencies

Don’t Abandon Outbound Marketing Just Yet

Before you give up on TV, email and direct mail to create the next viral cat video, consider using a combination of inbound and outbound tactics.

Agencies

The Role of Content Marketing in the Lead Generation Funnel

Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.

Digital

The 8 Basic Elements of Local Search

Local search is becoming increasingly important thanks to the rise of smartphones and mapping apps. In general, SEOs agree the key factors driving local search results boil down to these eight tactics.

Digital

6 Steps to Research Content Marketing Keywords

Content keyword research is understanding what people want to learn more about and how popular the topic is. 6 steps to research content marketing keywords.

Agencies

DMEF Changes Its Name to Marketing EDGE

The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.

Agencies

Proving the ROI of Dynamic Content Marketing

Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond.