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Digital
Tips for Better Triggered Online Campaigns
Here are six tips for improving your triggered marketing efforts, both locally and globally.
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Digital
Digital Ad Test Drives Scion Sales
A pilot test of targeted paid search, display and mobile advertising boosted sales for seven Scion dealerships in the San Francisco area.
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Agencies
What to Ask Before Developing Marketing Content
Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.
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Agencies
Website Experience Important to Consumers: Survey
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
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Digital
3 Reasons Why Web Redesign is Worth the Investment
If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.
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Agencies
Why Campaign Testing Is Still Essential
The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.
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Agencies
Google+ Local Optimization: What You Should Know
Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here’s why.
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Agencies
Amazon Winning the Holiday Toy War
This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.
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Agencies
Chief Marketer Asks….What Was Your Favorite Campaign of 2013?
From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.
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Agencies
Shooting Stars: 12 Brands to Watch in 2014
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
