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• Agencies

  Swimming Upstream

  Not sure whether to put in-stream ads in your online video content? Consider this: A recent survey by Burst Media found that 50.7% of respondents stop

• Agencies

  Traffic Report

  As an online marketer, what keeps you up at night? For a lot of us it’s the debate over whether to invest our limited promotional budget in search engine optimization or pay per click to achieve the highest ROI.

• Agencies

  And They’ll Tell Two Friends

  As the old expression goes, it doesn’t matter what they say as long as they spell your name right. But in word-of-mouth marketing that isn’t necessarily

• Agencies

  What’s Working, What’s Not

  With all the hype surrounding Web 2.0, skeptics might be quick to write it off. But I’m glad to report that some of these applications are already delivering real value for B-to-B marketers.

• Agencies

  Divide and Conquer

  When I talk to my Southern friends, my voices changes. I speak slower. I tone down my New York accent. I ditch the East Coast sarcasm. When I talk to

• Digital

  Sequoia Acquires MecoxLane for $80 Million

  Sequoia China has bought the majority stake in online marketing firm MecoxLane for more than $80 million.

• Digital

  Delta Names Georgia Man Winner of Tickets for Life Sweeps

  Delta Airlines has named a Georgia man the top winner of its Tickets for Life sweepstakes

• Digital

  The Knot Acquires Bump Media

  The Knot Inc. has acquired The Bump Media Inc., publisher of The Bump local magazine and commercial Web site dedicated to pregnancy and first-time parents.

• Agencies

  Kelsey Report: Interactive Advertising Leads Revenue Growth

  Overall advertising revenues worldwide are projected to reach $707 billion by 2012, with much of the growth coming from interactive advertising formats, according to latest forecast from the Kelsey Group market research firm.

• Digital

  Adconion Raises $80 Million for Advertising Network

  Adconion Media Group, based in Toronto, has raised $80 million in capital from European venture capital firms to expand its online advertising network in North America and Asia.