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Agencies
Divide and Conquer
When I talk to my Southern friends, my voices changes. I speak slower. I tone down my New York accent. I ditch the East Coast sarcasm. When I talk to
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Agencies
What’s Working, What’s Not
With all the hype surrounding Web 2.0, skeptics might be quick to write it off. But I’m glad to report that some of these applications are already delivering real value for B-to-B marketers.
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Agencies
Run, Coffee Drinker, Run!
Dunkin’ Donuts’ online marketing is percolating this winter with the launch of a YouTube channel (www.youtube.com/dunkindonuts) and a loyalty program.
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Agencies
Swimming Upstream
Not sure whether to put in-stream ads in your online video content? Consider this: A recent survey by Burst Media found that 50.7% of respondents stop
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Digital
Sequoia Acquires MecoxLane for $80 Million
Sequoia China has bought the majority stake in online marketing firm MecoxLane for more than $80 million.
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Digital
Delta Names Georgia Man Winner of Tickets for Life Sweeps
Delta Airlines has named a Georgia man the top winner of its Tickets for Life sweepstakes
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Digital
The Knot Acquires Bump Media
The Knot Inc. has acquired The Bump Media Inc., publisher of The Bump local magazine and commercial Web site dedicated to pregnancy and first-time parents.
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Agencies
Kelsey Report: Interactive Advertising Leads Revenue Growth
Overall advertising revenues worldwide are projected to reach $707 billion by 2012, with much of the growth coming from interactive advertising formats, according to latest forecast from the Kelsey Group market research firm.
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Digital
Adconion Raises $80 Million for Advertising Network
Adconion Media Group, based in Toronto, has raised $80 million in capital from European venture capital firms to expand its online advertising network in North America and Asia.
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Digital
Internet Media Training Firms Join Forces
The Laredo Group plans to expand its interactive media training programs, following its acquisition of LearningCraft LLC. Terms for the acquisition were not disclosed.