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Agencies
Divide and Conquer
When I talk to my Southern friends, my voices changes. I speak slower. I tone down my New York accent. I ditch the East Coast sarcasm. When I talk to
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Agencies
Swimming Upstream
Not sure whether to put in-stream ads in your online video content? Consider this: A recent survey by Burst Media found that 50.7% of respondents stop
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Agencies
Run, Coffee Drinker, Run!
Dunkin’ Donuts’ online marketing is percolating this winter with the launch of a YouTube channel (www.youtube.com/dunkindonuts) and a loyalty program.
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Agencies
Traffic Report
As an online marketer, what keeps you up at night? For a lot of us it’s the debate over whether to invest our limited promotional budget in search engine optimization or pay per click to achieve the highest ROI.
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Agencies
And They’ll Tell Two Friends
As the old expression goes, it doesn’t matter what they say as long as they spell your name right. But in word-of-mouth marketing that isn’t necessarily
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Digital
Sequoia Acquires MecoxLane for $80 Million
Sequoia China has bought the majority stake in online marketing firm MecoxLane for more than $80 million.
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Digital
Delta Names Georgia Man Winner of Tickets for Life Sweeps
Delta Airlines has named a Georgia man the top winner of its Tickets for Life sweepstakes
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Digital
The Knot Acquires Bump Media
The Knot Inc. has acquired The Bump Media Inc., publisher of The Bump local magazine and commercial Web site dedicated to pregnancy and first-time parents.
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Agencies
Kelsey Report: Interactive Advertising Leads Revenue Growth
Overall advertising revenues worldwide are projected to reach $707 billion by 2012, with much of the growth coming from interactive advertising formats, according to latest forecast from the Kelsey Group market research firm.
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Digital
Adconion Raises $80 Million for Advertising Network
Adconion Media Group, based in Toronto, has raised $80 million in capital from European venture capital firms to expand its online advertising network in North America and Asia.