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Digital
Catalogs, Online Stores Get Small Slice of Easter Pie
It appears Wal-Mart owns Easter. Of the 79% of Americans who celebrate the holiday, 58.8% said they plan to make their Easter purchases in a discount store, according to a study released last week by the National Retail Federation.
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Digital
Transcontinental Acquires ThinData
Transcontinental Inc. has acquired ThinData Inc., a Canadian online marketing services firm.
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Digital
Google Clears Last Hurdle in DoubleClick Acquisition
Google Inc. finalized a $3.1 billion acquisition of DoubleClick, the online ad services firm, shortly after the acquisition was approved by the European Commission.
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Digital
Searchme Launches Visual-Oriented Search Engine
Searchme, Inc. has launched a beta version of a new search engine. The new service, also called Searchme, delivers results as a browsable stack of “pages” — pictures of actual web pages that users can check out before visiting them.
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Digital
Spirit Airlines Launches Free Spirit Mall Loyalty Program
Spirit Airlines has teamed up with Mall Networks, a loyalty shopping program provider, to create the Free Spirit Mall. The new online program provides a portal through which Spirit Airlines members can partake of promotions, discounts and mileage rewards at more than 450 merchants.
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Agencies
How March Madness Can be March Ad-ness
Are you shelling out big bucks to advertise your brand during March Madness? If you are, you better include an online element.
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Digital
Content Consumption No. 1 Online Activity: DMA
People spend the majority of their time online consuming content, according to a report recently published by the Direct Marketing Association.
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Digital
Ask.com To Trim Workforce: Reuters
Search engine Ask.com will reduce its headcount by 40 workers, or about 8% of its workforce, according to Reuters.
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Agencies
What’s Working, What’s Not
With all the hype surrounding Web 2.0, skeptics might be quick to write it off. But I’m glad to report that some of these applications are already delivering real value for B-to-B marketers.