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Digital
Catalogs, Online Stores Get Small Slice of Easter Pie
It appears Wal-Mart owns Easter. Of the 79% of Americans who celebrate the holiday, 58.8% said they plan to make their Easter purchases in a discount store, according to a study released last week by the National Retail Federation.
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Digital
Transcontinental Acquires ThinData
Transcontinental Inc. has acquired ThinData Inc., a Canadian online marketing services firm.
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Digital
Google Clears Last Hurdle in DoubleClick Acquisition
Google Inc. finalized a $3.1 billion acquisition of DoubleClick, the online ad services firm, shortly after the acquisition was approved by the European Commission.
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Digital
Searchme Launches Visual-Oriented Search Engine
Searchme, Inc. has launched a beta version of a new search engine. The new service, also called Searchme, delivers results as a browsable stack of “pages” — pictures of actual web pages that users can check out before visiting them.
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Digital
Spirit Airlines Launches Free Spirit Mall Loyalty Program
Spirit Airlines has teamed up with Mall Networks, a loyalty shopping program provider, to create the Free Spirit Mall. The new online program provides a portal through which Spirit Airlines members can partake of promotions, discounts and mileage rewards at more than 450 merchants.
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Agencies
How March Madness Can be March Ad-ness
Are you shelling out big bucks to advertise your brand during March Madness? If you are, you better include an online element.
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Digital
Content Consumption No. 1 Online Activity: DMA
People spend the majority of their time online consuming content, according to a report recently published by the Direct Marketing Association.
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Digital
Ask.com To Trim Workforce: Reuters
Search engine Ask.com will reduce its headcount by 40 workers, or about 8% of its workforce, according to Reuters.
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Agencies
Traffic Report
As an online marketer, what keeps you up at night? For a lot of us it’s the debate over whether to invest our limited promotional budget in search engine optimization or pay per click to achieve the highest ROI.