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  • Digital

    Engauge Acquires Spunlogic

    Engauge, a digital marketing agency formed by Halyard Capital and direct marketing veteran Stan Rapp, has acquired Spunlogic, an online marketing agency

  • Agencies

    MarketTools Buys CustomerSat

    MarketTools Inc., an online market research firm, has bought CustomerSat, a provider of enterprise feedback management, for an undisclosed sum.

  • Agencies

    Social Strategizing

    If everyone was going to jump off a bridge, would you? No? Really? Then why do you have a blog? Many DMers are leaping on the social marketing bandwagon

  • Agencies

    Engage ‘Em

    Why do direct marketers have a such a tough job measuring the value of their custom magazines, newsletters and microsites? One reason is that they’re

  • Agencies

    Industrial Strength

    ThomasNet revamped its business plan by giving the people what they wanted — and what they wanted was less paper.

  • Digital

    Online Newspaper Ad Spending Soars, Print Plunges: NAA

    Online advertising at newspaper Web sites rose 18.8% to $3.2 billion in 2007, accounting for 7.5% of all newspaper ad spending last year, compared to 5.7% in 2006, the Newspaper Association of America announced Friday.

  • Digital

    Epsilon Changes Agency Name to Purple@Epsilon

    Marketing and database services firm Epsilon is expected to announce today it has changed its interactive and direct agency services unit’s name to Purple@Epilson.

  • Digital

    Wealthy Donors Favor Internet, Study Says

    Major donors to charities tend to favor using the Internet, according to a new study from Convio.

  • Digital

    Naturally Scientific Taps Commerce Planet

    Naturally Scientific, Inc., manufacturer of health supplements, has selected Commerce Planet to operate its commercial Web sites, e-online sales and direct marketing for its Ironman Nutrition product line for up to five years.

  • Digital

    Catalogs, Online Stores Get Small Slice of Easter Pie

    It appears Wal-Mart owns Easter. Of the 79% of Americans who celebrate the holiday, 58.8% said they plan to make their Easter purchases in a discount store, according to a study released last week by the National Retail Federation.