Search
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Digital
Overture Doubles Keyword Price With No Notice to Advertisers
Search engine marketing firm Overture Services Inc. doubled its keyword prices last Thursday from 5 cents a keyword to 10 cents for new or renewed keywords.
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Agencies
Ripe Opportunity
J. Ricky Arriola, president of direct marketing firm InktelDirect, spoke to DIRECT from his office in Miami Lakes, FL, about the growth of the Hispanic
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Agencies
Ask Jeeves Cuts Banners
Ask Jeeves Inc. stopped selling banner ads on Jan. 1 to focus on targeted text-based ads. The Emeryville, CA search engine banned the banners to focus
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Digital
Ask Jeeves Profitable in Fourth Quarter
Ask Jeeves Inc., a search engine firm, reported $2 million in net income during fourth quarter 2002, up from $1.4 million in fourth quarter 2001. The
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Digital
Yahoo Buys Inktomi for $235 Million
Yahoo Inc. is acquiring search engine company Inktomi Corp. for $235 million.
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Digital
The Invisible Edge
Ask your e-commerce manager how your search engine optimization program is going, and he may be able to tell you that, say, 5% of your visitors came from
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Digital
Meta Keyword Tags: Fun With Fossils
The meta keyword tags may be the dinosaur of search engine optimization but it is still important when optimizing for MSN search. The meta keywords tags
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Digital
Real Media Germany to Focus on Search Engine Business
Real Media Germany, a subsidiary of 24/7 Real Media, has refocused its activities on Website Results, its keyword-targeted search engine traffic-delivery
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Digital
Google Adds Foogle
Google, the Mountain View-CA-based Web search engine, has launched Froogle, an online shopping search engine. Froogle includes merchant advertisements