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Digital
Live From Search Engines Strategies 2003: It’s About the ROI, Stupid
As keyword bid management consultants compete for clients, return on investment tools are becoming a differentiator for many companies.
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Digital
Sprinks Rolls Out Sponsored Links for Web Sites and E-Newsletters
About.com has introduced two new sponsored-links products through its Sprinks division. ContentSprinks provides links to text-based ads on Web pages.
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Agencies
Holiday Cheer
Santa was good to the folks at DiscoveryStore.com over the holidays stuffing his sack with plenty of Night Vision Communicator Goggles, Remote Control
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Agencies
Drugstore.com Does More With Less
Three loyalty efforts started by Drugstore.com last November have had a tonic effect on revenue. The online retailer’s fourth quarter sales rose to $55
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Agencies
Data Intelligence
Collecting and renting data from membership sites is a strong business, despite privacy, spam and ISP filtering, says Allan Levy, CEO of SilverCarrot,
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Agencies
Free Shipping Keeps on Giving
Free shipping is a technique that’s kept on giving for some online marketers even after the holiday season. That’s what Mondy Beller, the director of
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Digital
Overture to Buy Norway Firm for $70 Million
Search company Overture Services Inc. plans to buy the Web-search unit of a Norwegian technology company for $70 million and an incentive payment of up
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Digital
Two Web Solutions Combine to Deliver Acquisition and Lifetime Value Costs
Two Web companies have formed an integrated measurement and optimization solution for online marketing. The new product will inform marketers what channel
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Digital
Overture to Pay $140 Million for AltaVista
Overture Services, Inc. will acquire search engine AltaVista Co. for $140 million in cash and stock. Overture provides pay-for-performance search functions
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Digital
Overture Doubles Keyword Price With No Notice to Advertisers
Search engine marketing firm Overture Services Inc. doubled its keyword prices last Thursday from 5 cents a keyword to 10 cents for new or renewed keywords.