Search

• Agencies

  A More Effective Path

  If someone had told the forefathers of direct marketing there would be a day when it will no longer be necessary to spend money to guess who might be

• Agencies

  Sweeps Weeks

  Pfizer Inc. has started a three-month promotion geared toward getting pharmaceutical users to return to its Pfizer for Living Web site (www.pfizerforliving.com).

• Agencies

  Touch

  A French think tank has come up with the antidote to the Iraqi most wanted card deck. Le Regime Bush, which claims to name the 52 most dangerous men in

• Agencies

  Techno Bazaar

  Direct marketers can perhaps be forgiven if they’re getting just a little jaded. Two years ago, many still saw the magic in cookies, search engine marketing

• Agencies

  GADGETS For GIRLS

  The sex product market has always been geared toward heavy-breathing guys. MyPleasure.com is different in that it targets women. It offers vibrators and

• Agencies

  Sales Boom for Iraqi Most Wanted Cards

  In June, when American military officials captured Saddam Hussein’s top aide, Abid Hamid Mahmoud al-Tikriti, the tabloid headlines blared that the U.S.

• Agencies

  Consumers Naive About Web Data

  Consumers who go online at home are in the dark about how Web site operators use their personal data, and most are not very interested in the subject,

• Agencies

  Direct.com: Beyond Data Collection

  If the first step in online marketing’s adaptation of traditional DM techniques was measurement, the next is a focus on return on investment. At Sony

• Agencies

  Who Kidnapped My Keyword?

  Few Internet marketing techniques have been as widely adopted as search marketing and affiliate marketing. Web publishers are merging the two techniques

• Agencies

  Date.com Moves Away From E-mail

  Date.com is a victim of the fallout from spam. Once the primo prospecting method for the dating Web site, this year e-mail has been shoved behind other