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Agencies
Auto Site Launched
Real estate site ForSaleByOwner.com is rolling out CarsForSaleByOwner.com, an online auto marketplace aimed at connecting car buyers and sellers. The
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Agencies
Search Engine Shakeup
The search engine landscape changed again last month when MSN dropped LookSmart as its technology source and switched to Inktomi. Andrew Wetzler, president
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Agencies
Overture Ad Underperforms
What have we here in this issue’s makeover subject? Well, instead of a sea of white space marred by a dainty little bit of copy, this time it’s a skyful
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Agencies
Kia Gets 36% Response to Dealer Mailing
Kia Motors America has pulled in a 36% response to a mailing promoting a new online communications system to its dealership owners. So far the U.S. arm
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Agencies
Trimming Down
As the oldest advertising agency in the world, J, Walter Thompson (JWT) knew well the hassles of a manual production cycle. For years, staffers mailed
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Agencies
Date.com Cleans Up Its Act
What’s the best way to make sure your company isn’t flagged as a spammer? Answer customer complaints. Michael Ellis discovered this truism when he became
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Agencies
Direct Marketers Sound Off
Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed
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Agencies
Enterprise Goes Forth
When MobilePlanet, a mobile computing and wireless products reseller, launched MobilePlanet Enterprise its business-to-business endeavor (www.mobileplanet.biz)
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Agencies
A More Effective Path
If someone had told the forefathers of direct marketing there would be a day when it will no longer be necessary to spend money to guess who might be
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Agencies
Sweeps Weeks
Pfizer Inc. has started a three-month promotion geared toward getting pharmaceutical users to return to its Pfizer for Living Web site (www.pfizerforliving.com).