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• Agencies

  Overture Ad Underperforms

  What have we here in this issue’s makeover subject? Well, instead of a sea of white space marred by a dainty little bit of copy, this time it’s a skyful

• Agencies

  Dean Still Top Internet Fundraiser

  Democratic Party presidential candidate Howard Dean continued to set Internet records for fundraising. But he still trailed President George W. Bush,

• Agencies

  Auto Site Launched

  Real estate site ForSaleByOwner.com is rolling out CarsForSaleByOwner.com, an online auto marketplace aimed at connecting car buyers and sellers. The

• Agencies

  Search Engine Shakeup

  The search engine landscape changed again last month when MSN dropped LookSmart as its technology source and switched to Inktomi. Andrew Wetzler, president

• Agencies

  Kia Gets 36% Response to Dealer Mailing

  Kia Motors America has pulled in a 36% response to a mailing promoting a new online communications system to its dealership owners. So far the U.S. arm

• Agencies

  Trimming Down

  As the oldest advertising agency in the world, J, Walter Thompson (JWT) knew well the hassles of a manual production cycle. For years, staffers mailed

• Agencies

  Direct Marketers Sound Off

  Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed

• Agencies

  Date.com Cleans Up Its Act

  What’s the best way to make sure your company isn’t flagged as a spammer? Answer customer complaints. Michael Ellis discovered this truism when he became

• Agencies

  Techno Bazaar

  Direct marketers can perhaps be forgiven if they’re getting just a little jaded. Two years ago, many still saw the magic in cookies, search engine marketing

• Agencies

  GADGETS For GIRLS

  The sex product market has always been geared toward heavy-breathing guys. MyPleasure.com is different in that it targets women. It offers vibrators and