Search
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Digital
Contextual Ads: Where Content Is King
Search engine marketing (SEM) has grown into an industry poised to earn a projected $10 billion in 2006 because it does a particularly good job of delivering the right ads to the right viewers. But research has determined that only 5% of the average person’s Internet activity involves search. To monetize that other 95% of Web activity, other ways to target ads have arisen. And as SEM becomes more competitive, those alternatives are getting a closer look from both advertisers and the search ad networks themselves.
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Agencies
Getting More Intimate
Everyone knows that Google, Yahoo!, MSN and Ask Jeeves are in a race to index the whole Web. In a sense, they want to be the Swiss Army knives of search,
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Digital
Big Brands Slow to Adopt SEO
A new survey of Fortune 100 companies reveals that relatively few of them make a serious effort to optimize their Web sites to receive high search rankings on Yahoo! or Google.
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Digital
Google Sells Looks As Well As Clicks
Google, the top search engine on the Web and the top search ad seller too, announced in late April the launch of a “limited beta” test on its AdWords/ AdSense marketing network. The test will give online advertisers the ability to select the sites where their ads will run on the Google network of Web pages and the opportunity
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Digital
Google, Defender of the Faith
Mysterious rumblings and clankings from within Google’s Mountain View, CA, stronghold suggest it, and the wailing and gnashing of teeth in search engine Web forums appear to confirm it: The most popular search engine in the world seems to have made some important adjustments to the way it ranks Web pages.
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Digital
Cybergolf Search Helps Golfers Find Their Swing
Here’s how you discover a new vertical search category:
* Find motivated seekers.
* Find motivated marketers.
* Develop a tool/ portal/ engine that brings the two together easily.
And that’s it. You’re done.
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Digital
Search Will Party On
If the three prominent topics at this year’s Ad:Tech San Francisco meeting really are “search, spyware and behavioral ads,” as one attendee put it, then Piper Jaffray senior analyst Safa Rashtchy arrived bearing vital news. According to his estimates, the search segment of the Internet is slated to undergo even better growth than it has already seen.
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Digital
Spam-Free Search
It seems that whenever one logs on, the bombardment begins — unsavory content, dubious offers, unscrupulous operators, and in-your-face interruption marketing. So whether you’re marketing by e-mail, discussion boards, blogs, or search engines, it’s critical that you as a legitimate marketer dissociate yourself from the rising tide of spam
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Digital
Cookies and the Deletion Dilemma
A March report from JupiterResearch has triggered something of a tumult in the industries that rely on Web metrics with its findings that one of the key tools for measuring Web traffic may be much less reliable than previously thought.
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