Search

• Agencies

  Getting More Intimate

  Everyone knows that Google, Yahoo!, MSN and Ask Jeeves are in a race to index the whole Web. In a sense, they want to be the Swiss Army knives of search,

• Digital

  Big Brands Slow to Adopt SEO

  A new survey of Fortune 100 companies reveals that relatively few of them make a serious effort to optimize their Web sites to receive high search rankings on Yahoo! or Google.

• Digital

  Google Sells Looks As Well As Clicks

  Google, the top search engine on the Web and the top search ad seller too, announced in late April the launch of a “limited beta” test on its AdWords/ AdSense marketing network. The test will give online advertisers the ability to select the sites where their ads will run on the Google network of Web pages and the opportunity

• Digital

  Google, Defender of the Faith

  Mysterious rumblings and clankings from within Google’s Mountain View, CA, stronghold suggest it, and the wailing and gnashing of teeth in search engine Web forums appear to confirm it: The most popular search engine in the world seems to have made some important adjustments to the way it ranks Web pages.

• Digital

  Cybergolf Search Helps Golfers Find Their Swing

  Here’s how you discover a new vertical search category:

  * Find motivated seekers.

  * Find motivated marketers.

  * Develop a tool/ portal/ engine that brings the two together easily.

  And that’s it. You’re done.

• Digital

  Search Will Party On

  If the three prominent topics at this year’s Ad:Tech San Francisco meeting really are “search, spyware and behavioral ads,” as one attendee put it, then Piper Jaffray senior analyst Safa Rashtchy arrived bearing vital news. According to his estimates, the search segment of the Internet is slated to undergo even better growth than it has already seen.

• Digital

  Spam-Free Search

  It seems that whenever one logs on, the bombardment begins — unsavory content, dubious offers, unscrupulous operators, and in-your-face interruption marketing. So whether you’re marketing by e-mail, discussion boards, blogs, or search engines, it’s critical that you as a legitimate marketer dissociate yourself from the rising tide of spam

• Digital

  Cookies and the Deletion Dilemma

  A March report from JupiterResearch has triggered something of a tumult in the industries that rely on Web metrics with its findings that one of the key tools for measuring Web traffic may be much less reliable than previously thought.

• Agencies

  Striking It Rich with SEM

  Kenny Isbell

• Digital

  American Greetings’ House of E-Cards

  The Internet has done a lot to change both Americans’ buying habits and the way we relate to each other: e-mail rather than letters or phone calls, sending gifts online rather than using the mails, and so on. American Greetings Interactive, the online subsidiary of Cleveland-based card maker American Greetings, has built its business on the prospect that those two trends will intersect.