Search
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Digital
Click Fraud: Three Important Considerations
With so much recent focus on marketing accountability, click fraud is clearly an important and timely issue. Chief marketing officers want accountability for each marketing dollar spent,
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Digital
PR Goes to Work in News Search
What would you say to getting the Web traffic equivalent of $11,500 in pay-per-click advertising for $779? Thought so. It can be done, if you can produce a press release that
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Digital
Search Marketing and Display Ads: Good Alone, Better Together
Using both sponsored search ads and display advertising produces a better conversion rate than using either channel by itself, according to a new study from digital marketing firm Atlas, a subsidiary of aQuantive.
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Digital
Zixxo Gets Small Businesses Up and Couponing on the Web
For small or local businesses who want to get contacts from their Web presence rather than clicks, there
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Digital
Wedding Site Optimizes for Happy Returns
Brad Fallon is not a serial entrepreneur; that would imply starting up one company, fostering it for a while, and then turning his attention to an entirely different one. He
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Digital
Saltworks Spices Sales with SEO
Mark Zoske has used search engine optimization to turn a passion for salt into a $3.5 million-a-year online business catering not only to consumers, small stores and major grocery chains but also to the spa crowd and even people suffering from psoriasis.
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Digital
Google’s New Dayparting Functionality: What You Need to Consider
Search engine marketing has clearly earned its stripes. Chief marketers are paying more attention to the tactic than ever, and when they attend their next search strategy meeting, they should ask their search team about Google’s new ad scheduling/dayparting feature
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Digital
Groomstand Uses Search to Sell Guys on Wedding Gifts
There’s no shortage of marketers wanting to help brides prepare for their big day. But what about the grooms? Don’t they want the same treatment? Ramin Ramhormozi thinks so. He’s developed Groomstand.com, a site that offers personalized gifts for the husband-to-be’s best men.