Search
-
Digital
Feedburner Lights a Fire under RSS Ads
If ads want to go where the eyeballs are, Chicago-based Feedburner is betting that they
-
Digital
Google Maps Makes a Deal for Bargains
In a move that underscores the link between online research and offline shopping, Google will offer printable coupons for selected searches on its Google Maps feature.
-
Digital
Google Maps Adds Coupons for Local Businesses
In a move that underscores the link between online research and offline shopping, Google will offer printable coupons for selected searches on its Google Maps feature.
-
Digital
Live from SES San Jose: Google Hunts Future Ad Venues
CEO Eric Schmidt told an audience of search advertisers that his company’s business model of selling targeted ads at auction can make the transition to other online and offline media — including radio and perhaps television.
-
Digital
Google and the MTV/ XM / MySpace Generation
Eric Schmidt, Google CEO, is betting that advertising will be a hit on the Internet even beyond search. That’s why his company has launched a flock of new ad initiatives in the last two weeks, he told an audience at this year’s Search Engine Strategies meeting in San Jose CA.
-
-
Digital
Click Auditors Sandbagged in San Jose
Someone inside the Googleplex has been reading the great Chinese strategist Sun Tzu on the value of surprise in battle. That might explain why the company chose to lob a hefty grenade into a panel discussion on click fraud and click auditing at this week
-
Agencies
The Write Stuff for SEM
(Multichannel Merchant) Hardly anyone talks about what tends to be the most critical component of paid search success: the marketing communications strategy.
-