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Digital
Local Paid Search Spending to Double: Report
Local online ads will continue to show strong growth next year, increasing by 31.6% to $7.7 billion in 2007, according to a new report by local ad research firm Borrell Associates.
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Agencies
AirportParkingReservations.com Taps Crossbow Group
AirportParkingReservations.com, a Web site that helps guarantee airport parking space for U.S. travelers, has chosen Crossbow Group to develop and manage its paid search effort.
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Agencies
Bazaarvoice Gets the Word Out
For Sam Decker, the epiphany came when he was struggling with a volcano of slime. More specifically, it was a HotWheels Slimecano racing set, bought on Amazon.com as a Christmas present for his children, and it was a bear to put together on Christmas Eve. The pieces wouldn’t fit properly, and the river of slime refused to ooze. “I tried everything I could, both with and without the directions, and it just wouldn’t work,” Decker says. “Finally I slammed it back in the box and went to Amazon to write a bad review. And I found that there were already 77 negative reviews on that site, all giving it one star out of five. And Amazon was still selling it.”
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Agencies
Where’s the Beef?
SURE, RED MEAT MAY NOT be the best thing for your arteries. But it might flow quite nicely through your browser. Come along for a tour of some steak-house
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Agencies
Web DMers Dreaming of a Green Christmas
CHRISTMAS MAY SEEM FAR off, but online direct marketers already are anticipating the season. They hope to pull in 20% of their 2006 revenue during the
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Agencies
Eckler’s Tunes Up Search
A REFINED SEARCH STRATEGY has helped auto parts marketer Eckler’s boost online orders more than 600% and lift sales revenue nearly 550%. Clickthrough
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Agencies
There’s Beauty in Remnant Space
DermaPlus, an online marketer of genetically engineered skin-rejuvenation cream, has built up a customer base of about 6,000 primarily through direct
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Agencies
What’s Your Click-Fraud Color?
HERE’S A PERSONALITY TEST for search engine marketers: When it comes to fraud in pay-per-click advertising, which of the following statements do you most
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Agencies
Gen Y Phones It In
A LITTLE TOLERANCE FOR THE younger generation, please: That brat walking just ahead of you staring obsessively at her cell phone may be accessing your