Search
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Digital
Internet Advertising Soars as Web Sites Frustrate Consumers
Internet advertising revenues are skyrocketing to new record levels. Paid search generates higher conversion rates than nonpaid search advertising. And almost 40% of consumers who encounter Web problems will abandon transactions, according to various study findings released Monday.
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Digital
Google to Sharpen Product Search for Holiday Sales: Analyst
Google will beef up product search capabilities on its general search engine in time for holiday selling and emphasize its Google Base selling platform as a comparison shopping engine, according to an analysts’ report published Friday.
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Digital
Quantifying Online Search’s Impact on Offline Demand
Marketers increasingly look at search as a valued customer acquisition channel delivering much more than immediate transactions or conversions.
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Agencies
FTC Wins Restraining Order Against ‘Debt Relief’ Operation
At the request of the Federal Trade Commission, a federal judge in California has issued a temporary restraining order against a nationwide online marketing operation that claimed it could reduce consumers’ debt by up to 60%, which the FTC said led many people into financial ruin and bankruptcy.
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Digital
Bad News: SEO-Firm Growth Screeches to a Near Halt
Every year for the past five years, MarketingSherpa has conducted a research study into the state of the search engine optimization (SEO) industry
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Digital
Kellysearch.com Taps Slack Barshinger to Develop DR Programs
Kellysearch.com, a business-to-business search engine, has tapped Slack Barshinger to develop direct response and relationship marketing programs.
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Digital
Search Tips for That Time of Year, Again
Search marketing isn’t over-supplied with traditions; it’s hard to get hung up on the past in a field that essentially didn’t exist four years ago, and where this month’s best practices can be next month’s blacklist bait. But it does have a few time-honored practices. One of the most venerable is: If it’s Labor Day, it’s time to get your search campaigns ready for the holiday shopping season.
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Agencies
The Context of No Context
With all the ballyhoo surrounding social networks in recent weeks, thanks largely to the deal MySpace struck to distribute Google search ads and the me-too pact between Microsoft and Facebook, one rather basic question has gone overlooked: How well will performance ads work in these social environments? What will effective ads look like on MySpace or Facebook?
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Digital
Yahoo! Expects Lower Revenue on Ad Weakness in Key Sectors
Yahoo! said yesterday it is seeing a slowdown in ad growth in some product categories and expects Q3 revenue and earnings to come in at the low end of forecasts next month.