Search
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Digital
Ask.com Updates Features in Paid Search Platform
Search engine Ask.com continued its drive for a slot in the first rank of pay-per-click properties yesterday with the launch of an updated version of its advertising platform, offering more management tools for ad campaigns and more real estate on its results pages.
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Digital
Trademark Keyword Suit against Google Dismissed
A federal judge late Thursday dismissed a suit brought by a company that claimed Google was violating the law by selling its trademarked name as a keyword used to deliver competitors’ pay-per-click ads in search results.
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Digital
Search Users Choosing the Local Option: comScore
Use of local online search in the U.S. increased about 43% from July 2005 to the same month this year, according to a survey by comScore Media Metrix.
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Agencies
Roll That Web Footage
If you wanna be a video star, the Web is the place to be. A New York research firm has upped its estimate of what will be spent on online streaming ads
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Agencies
Letting the Black Dog Sell
Retired Navy captain Bob Douglas founded the Black Dog Tavern on Martha’s Vineyard in Massachusetts in 1971 as a 50-seat restaurant. He opened the place
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Agencies
Solar Power DMer Surges Via SEM, DR Space
SEARCH ENGINE MARKETING and direct response space advertising has helped environment-friendly marketer Alternative Energy grow at 25% a year into a $7.7
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Agencies
Western Europe Online Market to Grow to $234 Million by 2010
Online marketers in Western Europe will sell $97 billion worth of products and services in 2006, a 37% increase over last year, according to market research firm EMarketer.
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Digital
B-to-B Marketer Follows the Money
Lead generation has been the name of the game in B-to-B online marketing for some time now. The long, complex decision cycles that precede most B-to-B purchases and the relatively high cost of the products have led most marketers to believe that they
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Digital
Selling Solar with Old and New Media
Back in the late 1990s, Sascha Deri, an engineer working at a high-paying day job, decided he wanted to act on his childhood dream of doing something for the greater good.