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Digital
InterSearch Group Joins American Stock Exchange
InterSearch Group Inc. has received a green light for a listing on the American Stock exchange.
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Digital
Microsoft in Deal to Deliver Pay-Per-Call Ads
Microsoft Corp. plans to soon deliver pay-per-call Internet search-generated advertising directly via cell phones and other types of mobile devices.
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Digital
New Product Aims to Salvage Abandoned Shopping Carts
Performance-based marketing-services firm Think Partnership is expected today to formally announce a piece of technology that enables online merchants to automatically send e-mail offers to people who have abandoned shopping carts on their sites.
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Digital
Newest Eye-Tracking Study Results for Google
I’m excited to say the results are just back from our second annual eye-tracking study of major search engines.
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Digital
Yahoo! Tests Mobile Search Ads in the U.S.
Yahoo! has launched a test program delivering pay-per-click ads on searches done over the Yahoo! Mobile Web service in the U.S. and the U.K.
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Digital
Online Merchants, Shoppers to Deck the Halls Early
More than 38% of online retailers say they’ll start their holiday marketing earlier this year, to accommodate early-bird demand from shoppers, according to a study of the online holiday shopping mood from BizRate Research.
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Digital
Ad Infuse, Mondo Media Team on Podcast Ads
Ad Infuse has teamed up with Mondo Media to add greater personalization and segmentation capabilities to podcast advertising.
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Digital
New Ask.com Platform Answers Marketers’ Needs
Search engine Ask.com continued its drive for a slot in the first rank of pay-per-click properties this week with the launch of an updated version of its advertising platform, offering more management tools for ad campaigns and more real estate on its results pages and related IAC Web sites.
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Digital
Onvia Finds Better Leads for Less
Onvia Software was facing a challenge in its search marketing: It was working too well. Faced with a requirement to cut acuisition costs, onvia also faced the problem of deciding which campaigns produced the hottest leads, then losing the underperformers.
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Digital
VideoEgg Hatches Permissioned Video Ad Network
Video is big on the Internet, and particularly consumer-generated video. But so far, agreement over how to profit from it through advertising is not. Video hosting platform VideoEgg may have come up with one part of the answer: permission-based ads that advertisers don’t pay for until a user sees them.