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Digital
Brulant Acquires EMergent Marketing
Brulant Inc. has acquired EMergent Marketing, a search engine marketing firm, for an undisclosed sum.
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Digital
Traffix Posts 20% Revenue Increase
Traffix Inc. posted net income of $842,048 for the third quarter, a gain over $316,667 for the prior-year period.
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Agencies
Czech MO Sales Rising, Pulled by Online Shopping
Mail order sales in the Czech Republic have been growing, mainly owing to e-shopping, said Tomas Hajek, secretary of the country’s Direct Marketing and Mail Order Sales Association ADMAZ, according to the Prague Post.
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Digital
Mrs. Fields Taps Omniture
Mrs. Fields Gifts Inc. has chosen Omniture Inc. to furnish online marketing software.
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Digital
Adify Builds Ad Networks with the Future in Mind
Back in 1996, when the Web was still a novel advertising medium, Larry Braitman, Rick Thompson and Russ Fradin came together to found ad network Flycast Communications, one of the first networks to aggregate low-cost ad inventory across thousands of different Web sites. Within three years, they sold that network to CMGI for almost $700 million. Now online advertising is firmly in the main stream, and the Flycast trio is back in business with Adify, a network tailored to ease some of the pain points in text, display and rich-media advertising that have cropped up on the Web for both marketers and publishers.
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Digital
ShoeMall Mails First Catalog, Re-Launches Web Site
ShoeMall, a footwear marketer, is reinvigorating two sales channels simultaneously. It has launched its first catalog, and is revitalizing its online shopping site, www.shoemall.com.
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Agencies
New Product Aims to Salvage Abandoned Shopping Carts
Performance-based marketing-services firm Think Partnership yesterday formally announced a piece of technology that enables online merchants to automatically send e-mail offers to people who have abandoned shopping carts on their sites.
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Digital
Google Pays $1.65 Billion for YouTube
Google has agreed to buy video sharing Web site YouTube for $1.65 billion in stock, taking a dramatic leap forward in its effort to become the go-to site for Internet video both from commercial sources and consumers.