Promotion

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  Agencies

  Rebranding Sets America’s Cup on the Right Course

  A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.

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  Agencies

  5 Ways for Retailers to Improve Customer Retention

  Francois Bondiguel (Growmap) Companies spend plenty of money to get more customers, but not enough of them are investing enough resources to keep the customers they’ve already earned. Here are five steps to improve customer retention: get to know them, keep them happy, incentivize and reward loyal customers, provide great customer service, and offer helpful […]

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  Agencies

  First Lady Urges Marketing of Healthy Food to Kids

  First Lady Michelle Obama wants food manufacturers and the media to promote healthier foods to children.

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  Agencies

  Fall Marketing Campaigns, With an Eye on Holiday Sales

  It’s uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.

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  Agencies

  Dunkin’ Donuts Apologizes for Blackface Ad

  Dunkin’ Donuts has apologized for the “insensitivity” of an advertising campaign in Thailand featuring a woman in blackface makeup.

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  Agencies

  Branding Battle Wages for Sochi

  Official Olympic sponsors are being beaten by non-affiliated rivals in the race for brand awareness ahead of next year’s Sochi Winter Olympics.

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  Agencies

  Using Mirrors, Social Scientists Outmaneuver Processed-food Giants on their own Turf

  Shoppers in an El Paso supermarket are being nudged to the produce aisle by a look at themselves in a mirror placed at the front of their shopping carts.

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  Agencies

  3 Types of Experiential Consumers and How To Woo Them

  There are three types of experiential consumers and you can win them over by using their strengths to your marketing advantage. Here’s how you can woo them.

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  Agencies

  Special Report – Mobile Event Tech

  Event Marketer’s latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.

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  Agencies

  Announcing the 2013 PROMO PRO Awards Finalists

  The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by […]