Promotion

• Agencies

  Pepsi Porch Opens at New York Mets New Home

  Pepsi and Gatorade have signed a multiyear marketing and promotional partnership with the New York Mets and their new home, Citi Field.

• Agencies

  Upromise Offers $10,000 for College Tuition in Video Contest

  Just the mere thought of paying for college tuition can strike fear in the hearts of everyday Americans. More and more stories emerge of students

• Agencies

  Buy a Ticket, and Disney Plants a Tree

  To promote the first full-length theatrical film launched under its year-old Disneynature documentary label, the Walt Disney company is offering to plant a tree for every U.S. ticket it sells during the movie’s first week of release.

• Agencies

  Walmart Celebrates the Decade of SpongeBob

  The in-store sale will be integrated with Walmart’s TV, print and online advertising for the month, as well as in-store signage and a presence in the Walmart circular and on the main Web site.

• Agencies

  Five Ways to Make Retail Partnerships Work

  In any economic climate, partnerships can be a good addition to a brand’s marketing mix. They provide increased reach, stretching of marketing budgets and positive brand associations. Just as important as choosing the right partner is ensuring that your partnerships are relevant in retail environments.

• Agencies

  Beauty Category Struggles, Some Bright Spots

  The beauty industry has suffered along with the rest trying to pitch products to weary consumers in a trouble economy.

• Agencies

  Miller Loyalty Program Grows to 150,000, Baseball Rewards Added

  With about a year under its belt with a new loyalty program, Miller High Life is launching a fresh volley of promotions and has added a new reward category to its loyalty program: baseball-themed merchandise.

• Agencies

  Getting the ROI on Incentive Programs

  It isn’t another buzzword. Not in this Great Recession. It’s more like a buzz saw and all businesses had better know how to handle it.

• Agencies

  Amtrack Pairs Loyalty Rewards with National Train Day Events

  For those of you who didn’t know, National Train Day is May 9 and Amtrak plans to host a number of events across the country to push rail cars as an environmentally sensible way to travel.

• Agencies

  MaggieMoo’s Offers Tax Filers a Free Scoop

  Customers who find that Tax Day leaves a bitter taste will be able to lick that problem this April 15 if they’re near a participating store in the MaggieMoo’s Ice Cream & Treatery chain.