Promotion

• Agencies

  P&I Postscripts

  OFFICE DEPOT: is drawing in customers by letting people make copies of their resumes for free (up to 25 copies)

• Agencies

  Scholastic Wants Kids to Think Big about Their Communities

  Publisher Scholastic Media is marking National Volunteer Week this month by launching a new contest linked to its ongoing Clifford the Big Red Dog “Be Big!” promotion

• Agencies

  Kellogg Settles with FTC over Health Claims on Cereal

  Kellogg Co. has reached a settlement with the Federal Trade Commission over charges that some of its advertising claims for Frosted Mini-Wheats were false

• Agencies

  Coca-Cola Co. Sponsors Commission on Shopper Marketing

  As consumers reset shopping habits during the recession, a change that many experts expect to become the norm for the long term

• Agencies

  After February Uptick, March Retail Sales Slip

  After February retail sales inched up a by barely a hair, giving retailers a glimmer of optimism, March sales made it clear that consumers are still hunkered down

• Agencies

  Kimberly-Clark Goes All Out For Gender-Specific Depend

  People don’t really like talking about diapers for adults. And adults who need them don’t always like to accept that fact.

• Agencies

  Vaseline Readies Massive Promotion with “Maneater”

  Unilever has launched a massive promotional campaign for its Vaseline Aloe Fresh brand tied to a new Lifetime Networks miniseries, “Maneater”

• Agencies

  Hyatt Promotion Offers 365 Free Nights

  To draw attention to enhancements to its Gold Passport loyalty program, Hyatt Corp. is running a pair of promotions designed to illustrate the concept of hospitality

• Agencies

  EBay Tests Rewards Program; Restrictions Could be Discouraging

  EBay is continuing to experiment with a shopping rewards program and has invited a select group of members to test drive the inner workings

• Agencies

  Tecate Offers Rebate to Watch HBO Boxing Match

  The Mexican brand Tecate is sponsoring an anticipated boxing match in Las Vegas next month on Cinco de Mayo with an integrated program that includes commemorative packaging and a rebate