Promotion
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Agencies
Consumers Green in Hearts–But Not So Much in Carts
Shoppers are green in their hearts. But in their shopping carts? That’s another story. A new study by the Grocery Manufacturers Association and Deloitte
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Agencies
Screw It, Let’s Ride: Harley-Davidson Retools Its Marketing
When it comes to iconic American brands, taking over the care and feeding of cycle maker Harley-Davidson probably ranks right below representing the Declaration
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Agencies
Play it Safe
Don’t cut corners when it comes to finding a marketing partner that can guarantee products are compliant and safe. Brett Marz, a partner at Bamko, offers
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Agencies
As Economy Dips, Kids Clip Coupons Too
Times are tough for families. Mom and dad are constantly droning on and on about the dreaded word: budget. But kids, being kids, still want stuff. So
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Agencies
Tips For Making More Effective Premium Purchases
Plan longer, save more. Per-unit costs are significantly lower with volume purchases. So rather than buying fewer items now to save in the short term,
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Agencies
What to Consider When Staffing an Event
Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning
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Agencies
How One Event Can Have Many Lives
Some 67% of marketing execs are investing in live events as part of their branded entertainment strategy, according to a new study by TBA Global and the
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Agencies
Burger King Stages Family Fun Days
Burger King is staging family fun days targeting African American families who can join the brand for a day of outdoor activities at parks in six cities
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Agencies
JC Penney and Rascal Flatts to Promote American Living Brand
JC Penney will hit the road next month to promote its American Living brand through its tour sponsorship of the band “Rascal Flatts”
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Agencies
AMP Energy Chases the Competition with a Major Sampling Campaign
PepsiCo is backing a series of TV spots for its AMP Energy brand with a 25-market grassroots sampling campaign